Innovation

Technology innovation and illusion of value

Innovation for a pre-defined purpose amounts to finding effective and intelligent solutions to a known set of problems. Boundaries of innovation and its application are either pre-defined or established early in the process of innovation. But in technology companies and for technologists, innovating for the sake of producing new technologies and solutions turn-out to be … [Read more…]

How market research can hurt innovation

Market research is a good tool to understand customer behaviour with existing products, players and options. It fails many times when used for predicting acceptance and potential of new category products and solutions. Especially in estimating consumer demand due to changes in behaviour induced by your new products and solutions. Consumer behaviour changes depend on … [Read more…]